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September 25, 2019

Improving Reputation by Communication – A successful ResoFact™ & FLUXX LIVE collaboration.

Improving Reputation by Communication - FLUXX live

The main target of the Fluxx Live team is to deliver liveable trainings and to create a sustainable mindset according to the key messages of our clients and their brands. In some cases though, there is a significant gap between the companys message and their customers perception.

This is exactly where the cooperation between ResoFact and Fluxx Live comes in place. Together, we have set the goal to bundle our expertise in the fields of reputation management, reputation analysis and corporate communications strategies in order to achieve the maximum result for a company.

One of the basic targets of a company for its communications department is to improve its own reputation. But to improve reputation, you have to understand what your company actually stands for from the point of view of your various stakeholders to understand properly what it is, you are improving.

And what is the essence of your enterprise? Is it perceived accordingly in its environment or does a significant strand of the “corporate DNA” not even come into view? And what contribution does a well thought out communication-strategy, adapted to the current state of the company, make to a good reputation?

One example:

A reputation crisis is the event of an imminent catastrophic loss of reputation. The consequences are complex and wide-ranging from losing customers, to a lack of employee engagement or losing the licence to operate.

A typical failure in challenging situations is to recognize the crisis not only as a downside, but as significant chance.

We at FLUXX LIVE and ResoFact are convinced that a reputation crisis can serve as a tailwind to companies and that you can build your reputation through a well-managed crisis and crisis communication.

Have you ever heard of the water bottling company Perrier in this context? After traces of Benzene were found in one of their bottles they recalled all bottles throughout the United States. This vivid demonstration of their commitment to the safety of their consumers lead to an improvement in their reputation and turned a crisis into an opportunity.

For responding to such a reputation crisis in a clever way and seizing the opportunity, the most important thing is to be well prepared. This requires to have done a thorough reputation risk analysis. It allows to distinguish between an event that merely creates noise but has little impact on the performance of the organisation and one that might not even be prominent, but potentially curtails the organisational ability to survive and succeed.

You dont want to leave the reputation and the appropriate communication to chance? Well done  this is the first step in the right direction. You have been triggered by this contextual topic and you want to dive deeper into it? Get in contact with us to know more about our methods and way of thinking.

Dr Dominik Heil is a well published academic has spent recent years building a new philosophical model to describe and explain what we might usually call organisational DNA.He has been the founder and Chairman of the Reputation Institute Africa for more than a decade and has used his extensive experience to develop ResoFact, a methodology to strategically understand and manage organizational reputation in an action oriented way.

Post’s Author

Felix Müller - Founder

The qualified law student Felix is a passionate communicator. In his work as a trainer and consultant for brand communication and brand development, he has managed to combine his passion for travel with an enthusiasm for luxury and premium brands.

As an innovator and developer of state-of-the-art communication concepts, he has been intensively involved with automotive brands such as Maserati, BMW & MINI. Felix loves talking to people in German, English and French and breaks down many barriers, even if you have to communicate with each other without any language.


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