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June 6, 2018

Mobility Insights – Redefining Mobility.


Have you ever thought about seceding from your car? Do you really need your car every day or is it just a kind of expression of freedom at a certain moment – like something has to be done very quickly and your car may help you in that situation because it is always there for you? Would it be possible that you manage to get to work every day by an alternative option
of mobility? What is the average number of miles or kilometers you drive by car every day and would you also go on vacation by train?

Almost every day we are discussing these questions in our trainings and meetings – and we are also asking these questions ourselves! Nowadays, these questions are more than justified because we are just at the beginning of an era we can call „the multi-mobility age”. An era in which mobility behavior, forms of mobility and the need for mobility will radically be reformed. Mobility is no longer only how to get from A to B, new drive technology or autonomous driving. It is even more than that!

We have to refine our established perception of mobility and accommodate it with the social needs of today. When we talk about the future of mobility, we should also have terms like car-to-car communication, virtual reality, mobile working and connected cities in our minds – maybe smart-mobility? In a world where we can be reached almost everywhere, anywhere
and even simultaneously, it is – more than ever before – essential to be able to be on the move to and at more places. You may already have experienced on your own that the need of mobility and flexibility is increasing rapidly – and in order to meet these requirements, the situations leads us to multi-mobility.

Let me give you a few numbers: 1200 billion passenger kilometres/year in Germany – number is growing rapidly. The average distance covered per day and per citizen in Germany is 41 kilometres – number is growing rapidly. More than 1
billion cars are driving on the roads all around the world – number is also growing very rapidly. Especially in emerging countries like India, Mexico or Thailand, the car itself and mobility is still an expression of prosperity, individuality and self-determination.

At the same time, the increasing need for mobility in conjunction with the worldwide growth of population and a progressive globalization leads us to a well-known problem: gridlocked cities during rush-hours and one traffic-jam record chases the other. The car becomes a bugging obstacle and we are moving with agonizing slowless through urban streets. In addition to this we have to get by with parking charges, city tolls and never-ending searches for a parking space. But mobility also has a different side – how about a taxi-drone or a flying car?

Recently, german tech start-ups have been testing their prototypes with great success and received extensive investments over the last few months. Since a couple of years we are taking note of a trend toward non-ownership concerning cars and instead of that, people focus more on a mixture of mobility consisting of cars, trains, airplanes, e-bikes or buses for example – a combination of mobility devices that helps them to reach their destination on the best way instead of the fastest or most comfortable way. And even car manufactures are rethinking.

They do no longer only focus on the vehicle production itself but on how to be or become a mobility provider with the result of a positive side effect: thereby they are able to reach a larger customer base than ever before. Car-sharing programs and apps which tell me when exactly I have to leave the house – including traffic jam – in order to arrive at the next appointment on schedule, are just a few examples of modern mobility concepts.

The strategic reorganization and realignment of mobility creates new needs, changes the habits of use and results inevitably in paying further attention to the trends of the 21 st century – in order to develop appropriate and future-oriented mobility concepts. How do you use the existing variety of mobility choices? Could you forgo your car? – please share your thoughts with us!

We are constantly in contact with the leading future-oriented companies of the mobility industry and we are happy to support further brilliant ideas and to implement pioneering concepts with great success. Hence our appeal: “Don’t stand still, move forward and discover the new opportunities!”

Post’s Author

Felix Müller - Founder

The qualified law student Felix is a passionate communicator. In his work as a trainer and consultant for brand communication and brand development, he has managed to combine his passion for travel with an enthusiasm for luxury and premium brands.

As an innovator and developer of state-of-the-art communication concepts, he has been intensively involved with automotive brands such as Maserati, BMW & MINI. Felix loves talking to people in German, English and French and breaks down many barriers, even if you have to communicate with each other without any language.

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