Selling your products and services on your home market is already challenging. But if you want to expand globally the challenge grows immensely. Why? Because your offer is being perceived differently, depending on the local values and the customers background culture. But the product still stays the same (in many cases). So how can you adapt your local market appearance with the same services and products in many markets all over the world?
From our perspective, the people make the difference. Because every member of the customer facing staff plays the role of a brand ambassador that can make the change. We believe that a proper brand behavior training is the key to success and consists of the following elements:
- Understand the local market and the dominant culture
- Adapt your pitch or approach to the cultural values of the market
- Merge your brand identity with the market’s identity
- Become the market
We are delivering trainings for sales consultants, service consultants, fair hosts, call center agents & managers to deliver a consistent identity throughout the entire value chain and customer journey – market customized. That results in a continuous perception of your product and service by the targeted market. As a result, your company becomes one with your local staff and your customers with the effect of real customer satisfaction.
By doing that you can avoid, that your product is recognized falsely in the market because your customer facing staff operates as a translator for your brand message. Fluxx Live offers these trainings & individual coaching worldwide in many different languages.
You hereby find three videos of trainings sessions with our consultants Ricardo dos Santos & Noelia Filgueira in Portuguese, Spanish & Italian. If you want to operate brand behavior and market relevant trainings for your expanse as well, please contact our team at any time to make you global or to keep you globally relevant.
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