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March 27, 2020

Representing Your Brand Globally

Representing Your Brand Globally - Fluxx Live

Selling your products and services on your home market is already challenging. But if you want to expand globally the challenge grows immensely. Why? Because your offer is being perceived differently, depending on the local values and the customers background culture. But the product still stays the same (in many cases). So how can you adapt your local market appearance with the same services and products in many markets all over the world?

From our perspective, the people make the difference. Because every member of the customer facing staff plays the role of a brand ambassador that can make the change. We believe that a proper brand behavior training is the key to success and consists of the following elements:

  • Understand the local market and the dominant culture
  • Adapt your pitch or approach to the cultural values of the market
  • Merge your brand identity with the market’s identity
  • Become the market

We are delivering trainings for sales consultants, service consultants, fair hosts, call center agents & managers to deliver a consistent identity throughout the entire value chain and customer journey – market customized. That results in a continuous perception of your product and service by the targeted market. As a result, your company becomes one with your local staff and your customers with the effect of real customer satisfaction.

By doing that you can avoid, that your product is recognized falsely in the market because your customer facing staff operates as a translator for your brand message. Fluxx Live offers these trainings & individual coaching worldwide in many different languages.

You hereby find three videos of trainings sessions with our consultants Ricardo dos Santos & Noelia Filgueira in Portuguese, Spanish & Italian. If you want to operate brand behavior and market relevant trainings for your expanse as well, please contact our team at any time to make you global or to keep you globally relevant.


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Post’s Author

FLUXX Team - Moritz Grabosch
Moritz Grabosch - Founder

Moritz is a certified music producer with the passion to inspire and move people. It benefits him that he has performed as an entertainer in over 500 appearances on stages throughout Europe.

As an ambassador for brands such as BMW, MINI & Leica, he is deeply immersed in the world of lifestyle brands and loves to live their lifestyle and to convey it to other people. Moritz is a communicator in German & English and also thinks of music as one of his preferred languages. As a trainer and consultant, he creates a unique way to speak the language of his customers and to adapt quickly to different groups of people and cultures.

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Produkte müssen erlebt werden, damit Sie Begeisterung erzeugen können, sowohl beim Kunden als auch beim Mitarbeiter. Wir gestalten die passende Story und helfen Ihnen, diese auch in die Welt zu tragen.

„Und sie dreht sich doch!“

Schon 1616 musste Galileo Galilei die Herausforderung erkennen, andere Menschen von seinen Gedanken und Ideen zu überzeugen. Werfen wir die Zeitmaschine an und reisen zurück in die Gegenwart stellen wir fest, dass sich an dieser Herausforderung seit der Erkenntnis, die Erde drehe sich um die Sonne, nichts geändert hat. Vielleicht wäre Galileo mit einem kompetenten Kommunikationsteam überzeugender gewesen und wir wären heute schon einige Schritte weiter.


Um aus der Geschichte zu lernen, betreuen wir Sie beratend und vorlebend in ihrer Kommunikation, damit Sie Mitarbeiter & Kunden mit ihren Produkten, Dienstleistungen & Marken noch besser erreichen und binden.