Desire, exclusivity & quality are just some of the characteristics of luxury brands, their products and services. But do regional and cultural differences also exist in the definition of luxury? I had the great chance to talk to Eric Dumondelle (Sales Director Peugeot Switzerland) and ask him about and Peugeots view on luxury, which is highly influenced by the French roots.
Some of the important key terms, which Eric & H.P. concluded in their conversation were:
Design, a shaping composition or plan.
Aesthetic – the theory of the perceptible beauty.
But don´t you agree that beauty is in the eye of the beholder? So how can we define it properly? Beauty is something we always recognize intuitively and that touches our senses in a positive way. Eric set up the thesis, that aesthetic products are touching us intuitively and that the positive perception of a product or service is essential for feeling luxurious.
So is that maybe a false modesty of the french? Probably not. It´s rather the individual way of living of this specific culture which evolves from design and results in satisfaction. And one of Peugeot´s core targets is to awake their customers senses with their products and services in an avant-garde way.
This lifestyle maintains continuously in the customer treatment when entering Peugeot´s show rooms, at the reception or in the service area of a dealership. We are not surprised Peugeot´s new flagship, the model 508 embodies further more essential terms of the french sense of luxury – love in details and emotions.
So it isn´t only a coincidence that Peugeots slogan is „Motion & Emotion“? Rather not.
See the full interview with H.P.& Eric in the video below.
I would like to thank Eric for this inspiring conversation. We hope this article also stimulates your thoughts.
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