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June 28, 2018

The world of Luxury – what makes you feel luxurious?

Fluxx Mindscape - Luxury


Luxury – a specific behavior? A unique product or service? A way of living? The individual feeling of what is real luxury varies with demands, experiences and personal attitude. Individual definitions apply and – of course – they reflect our personal values. Nowadays we recognize a change in the meaning of luxury. Luxury and non-luxury is no longer clearly divided. It is more like making an unforgettable experience and indulge oneself in a special way instead of bragging about a luxury product. Have you ever thought about your definition of luxury? What makes a product a luxurious experience? Why are you willing to spend more money on these kind of products and services?

From our perspective, it is the intimate attention to detail to make a product the best and most unique of its kind. But we do not only focus on the product itself. In our personal definition of luxury, it is also the availability of time – time that leads us to inspiring places and areas which are surrounded with exactly these kind of products and people making our time precious and luxurious with an appreciative behavior. The artistic claim to create something unique provides another indispensable aspect when we talk about luxury goods – just imagine a concierge who appears whenever you need to set your mind free and who disappears if not needed.

As experienced trainers and consultants for established luxury brands and companies, we support you and your employees in order to fulfill – or better – exceed your customer’s expectations in an unforgettable, extraordinary way! Like no other industry, the luxury industry lives on the authentic representation and behavior by brand ambassadors who anticipate every wish of their customers and surprise them with the unexpected, because that is the real magic of a luxury brand. Make your customers feel the difference, make them feel unique and make them feel luxurious. And how can you feel luxurious? Well, one way is Fluxx Live. Our individual way of working together with you, our respectful handling of your time and values is the vivid luxury experience we can offer to you in our brand communication projects themselves. Reward yourself with #fluxxlive.

Fluxx Live - Living Luxury

Post’s Author

Felix Müller - Founder

The qualified law student Felix is a passionate communicator. In his work as a trainer and consultant for brand communication and brand development, he has managed to combine his passion for travel with an enthusiasm for luxury and premium brands.

As an innovator and developer of state-of-the-art communication concepts, he has been intensively involved with automotive brands such as Maserati, BMW & MINI. Felix loves talking to people in German, English and French and breaks down many barriers, even if you have to communicate with each other without any language.

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„Und sie dreht sich doch!“

Schon 1616 musste Galileo Galilei die Herausforderung erkennen, andere Menschen von seinen Gedanken und Ideen zu überzeugen. Werfen wir die Zeitmaschine an und reisen zurück in die Gegenwart stellen wir fest, dass sich an dieser Herausforderung seit der Erkenntnis, die Erde drehe sich um die Sonne, nichts geändert hat. Vielleicht wäre Galileo mit einem kompetenten Kommunikationsteam überzeugender gewesen und wir wären heute schon einige Schritte weiter.


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